What if selling more isn’t the answer? In his latest Entrepreneur article, Legacy+ co-founder Marc Kielburger encourages business leaders to rethink what they’re offering—and why. He argues that true growth doesn’t come from piling on more products, but from focusing on the ones that align with your company’s core purpose and actually meet your customers’ needs.
Kielburger shares that many companies hang onto legacy products out of habit, even when they’re no longer profitable or relevant. Instead, he suggests taking a hard look at what you sell and asking: Does this product reflect who we are? Does it serve our customers in a meaningful way? And is it helping us grow sustainably?
By refining your offerings to match your mission, you’re not just cutting waste—you’re building stronger customer relationships and a more focused, purpose-driven brand.
For more on how to align your products with your purpose, read the full article on Entrepreneur.
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