Why Your Company Needs to Rethink Its Purpose

Marc Kielburger shares practical insights on how companies can build a meaningful legacy—one that goes beyond quarterly profits.

May 30, 2024

In a recent Entrepreneur article, Legacy+ co-founder Marc Kielburger shares practical insights on how companies can build a meaningful legacy—one that goes beyond quarterly profits. From nurturing a purpose-driven culture to mentoring the next generation of leaders, Kielburger outlines how businesses can create real, lasting impact.

He suggests that, in a world where price and quality are no longer enough to stand out, companies need to connect with people on a deeper level. That means anchoring your business in a clear and authentic purpose—something that inspires your team, resonates with your audience and drives long-term growth.

When done right, purpose becomes more than a buzzword. It turns customers into loyal advocates, and workplaces into communities of shared values.

Want to learn how to make purpose your company’s greatest advantage? Check out the full piece on Entrepreneur.