What will your company be remembered for? In his latest Entrepreneur article, Legacy+ co-founder Marc Kielburger challenges business leaders to reflect on their long-term impact. He introduces the "obituary test"—a thought-provoking exercise that encourages leaders to consider how their business decisions align with the legacy they wish to leave.
Kielburger emphasizes that legacy isn't just about future aspirations; it's about the daily choices that define your company's culture and values. He provides actionable strategies—such as crafting a clear legacy statement, conducting regular legacy audits and implementing a values-based decision-making framework. These tools help ensure that every business decision contributes to a lasting, positive impact.
By focusing on purpose-driven leadership and consistent alignment with core values, companies can build a legacy that resonates with employees, customers and the broader community. This approach not only fosters trust and loyalty but also positions the business for enduring success.
For a deeper exploration of building a legacy you can be proud of, read the full article on Entrepreneur.
